Baidu's ERNIE LLM conversational assistant
Introduction
ERNIE Bot is Baidu's LLM assistant built on the ERNIE model family and Baidu Search — Chinese knowledge and web-grounded retrieval are its home turf. It bundles writing, image generation, document parsing and an agent marketplace with a rich plugin ecosystem, suited to users who need Chinese search and office scenarios.
Key Features
- Chinese web-grounded search and Q&A
- Built-in ERNIE image generation
- Document and long-text parsing
- Agent marketplace and plugins
- Multi-device including in-car scenarios
Pros
- Backed by Chinese search ecosystem
- Rich agents and plugins
Cons
- Average at complex reasoning and non-Chinese topics
Pricing
Free to use; a membership unlocks stronger models.（See official site for current pricing）
FAQ
Is there an app?
The web works directly; the app has fuller features.
Is there an API?
Enterprise APIs are provided via the Qianfan platform.
vs ERNIE-ViLG?
ERNIE-ViLG is a standalone art site; ERNIE Bot has generation built in.
Related Sites
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